England’s Reign Continues: How the Lionesses Are Reshaping the Future of Women’s Football

When England lifted the UEFA Women’s Euro trophy for the second consecutive time in 2025, this time on foreign soil in Switzerland, it was far more than a sporting triumph—it was a statement of purpose. Since their historic 2022 win on home turf, the Lionesses have become the cornerstone of a cultural and athletic transformation within English football and beyond.

The 2022 title triggered a wave of support and development. Women’s Super League attendances surged the following season, with Arsenal setting new attendance records, including a staggering 47,367 fans at the Emirates Stadium. While average crowds dipped slightly in 2024, the overall trend remained upward thanks to heightened visibility and media attention.

Behind the scenes, the Football Association reported that 129,000 more schoolgirls were involved in football programs across Euro 2022 host cities by 2024. Barclays doubled its commitment with a new £45 million deal, while a fresh broadcasting agreement with the BBC and Sky Sports through 2030 ensures continued exposure. For the first time, all WSL clubs generated revenues exceeding £1 million, with collective income rising by 34%.

Yet, for manager Sarina Wiegman, success isn’t measured only in silverware. “We’re not there yet,” she said after the latest win. Her team continues to use its influence off the pitch. From Lotte Wubben-Moy’s call for equal access to school football to Mary Earps challenging Nike’s goalkeeper shirt policy, the Lionesses have championed systemic change.

Their activism extends to racism and LGBTQ+ rights. When Jess Carter faced online racial abuse during Euro 2025, the squad reevaluated their stance on pre-match gestures, calling for more impactful measures against discrimination. Captain Leah Williamson, an outspoken advocate, reiterated the team’s mission: “This isn’t just about football—it’s about rewriting what’s possible for young girls.”

Despite recent progress, many WSL clubs still depend on backing from men’s teams. However, a historic shift is underway as London City Lionesses will become the first top-tier side without male affiliation. This evolution is urgent, especially as teams like Blackburn and Reading have recently withdrawn from professional tiers due to financial strain.

FA leaders, including CEO Mark Bullingham and Women’s Football Director Sue Day, admit there’s unfinished business: increased TV exposure, grassroots support, and equal playing opportunities for girls are still in the pipeline.

Midfielder Georgia Stanway summed up the mood best: “We don’t have to keep winning to make a difference—but winning sure helps open doors.” With their latest victory, the Lionesses aren’t just defending a title; they’re defining a movement.
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