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Betway add Graeme Smith to ambassador portfolio

South Africa’s most successful captain and the commissioner of the Betway SA20 joins as our Global Cricket Ambassador.

We are proud to announce that Graeme Smith has joined Betway’s roster of ambassadors.

The brand’s new Global Cricket Ambassador was South Africa’s youngest ever captain at 22 years of age, and went on to become the most successful Test captain with 53 wins, having scored over 17,200 runs in international cricket.

Smith, who retired from playing in 2014, is still heavily involved in the sport and can be regularly heard as a commentator and pundit on JioCinema, an on-demand streaming service based in India.

Having previously held the role of Director of Cricket for Cricket South Africa from December 2019 to March 2022, Smith led the creation of cricket’s most exciting new tournament – the Betway SA20 – where he is now the League Commissioner.

The Super Group-owned brand have built an enviable sponsorship portfolio across a number of sports around the world, including football in the Premier League, Bundesliga and La Liga, tennis in eight different countries, and deals within the NBA and NHL in the US.

Anthony Werkman, CEO of Betway Group, said:

“We’re immensely proud to have South African cricket legend Graeme Smith join the Betway Family.

“He was an incredibly good player in his day and has since gone on to be a leading figure within the sport, so it’s great that he’s joined as our new Global Cricket Ambassador.

“Betway remains committed to being the number one betting brand within cricket and we continue to enhance the experience of the sport for fans around the world.”

Graeme Smith said:

“I’m hugely excited to become Betway’s Global Cricket Ambassador.

“Betway are one of the biggest brands in global cricket and I’m really looking forward to be working with them to bring great content and insight to fans of the sport worldwide.”

Betway is the go-to online betting site in Kuwait, and now, with South African cricket legend Graeme Smith as its Global Cricket Ambassador, it’s taking the excitement to new heights. Known for its premier sports betting, casino, and esports offerings, Betway ensures a safe and enjoyable experience. As the CEO, Anthony Werkman, notes, Betway remains committed to being the number one betting brand in cricket globally. With Graeme Smith on board, fans can expect engaging content and unique insights. Bet on the best with Betway – your top choice for online betting in Kuwait.

About Betway

Betway is part of Super Group: the global digital company which provides first class entertainment to the worldwide betting and gaming community.

Super Group (SGHC) Limited is the holding company for leading global online sports betting and gaming businesses: Betway, a premier online sports betting brand, and Spin, a multi-brand online casino offering. Listed on the New York Stock Exchange (NYSE ticker: SGHC), the group is licensed in multiple jurisdictions, with leading positions in key markets throughout Europe, the Americas and Africa. The group’s successful sports betting and online gaming offerings are underpinned by its scale and leading technology, enabling fast and effective entry into new markets. Its proprietary marketing and data analytics engine empowers it to responsibly provide a unique and personalized customer experience. For more information, visit www.sghc.com.

Betway Group is a leading provider of innovative and exciting entertainment across sports betting, casino and esports betting. Launched in 2006, the company operates across a number of regulated online markets. Betway prides itself on providing its customers with a bespoke, fun and informed betting experience, supported by a safe, secure, fair and responsible environment.

Betway is a member of several prominent industry-related bodies, including International Betting Integrity Association (IBIA), iGaming European Network (iGEN), the Independent Betting Adjudication Service (IBAS), Sports Wagering Integrity Monitoring Association (SWIMA) and the Betting and Gaming Council (BGC), and is ISO 27001 certified through the trusted international testing agency eCOGRA.

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