A Dream Experience as a Guest of West Ham and Watching a Match at London Stadium

Football is more than just a game — it’s a shared passion, a social event, and for many, a way of life. West Ham United embodies this experience in every sense.

Whether you’re chanting in the stands with thousands of fellow fans or enjoying the club’s premium hospitality, a matchday at London Stadium is unforgettable. It’s more than just watching 90 minutes of football — it’s an immersive celebration.

When Luxury Meets Football

The one-of-a-kind experience curated for Betway’s guests begins at the Arnold Hills Lounge, a space that offers fans a luxurious perspective on matchday.

Named after one of West Ham United’s founding figures, the Arnold Hills Lounge delivers a matchday experience that blends the club’s rich heritage with modern elegance.

From the moment you arrive, guests are welcomed warmly and guided into a carefully designed, stylish space adorned with iconic moments and memorabilia from West Ham’s history.

The lounge offers an impressive selection of gourmet dishes from appetizers to desserts, curated by top chefs — each plate reflecting the high standards associated with the club.

Guests also enjoy exclusive premium seating with panoramic views of the pitch, allowing them to follow the action comfortably or step out into the stands with ease.

And, there’s always a chance of running into club legends — spontaneous encounters with former stars add even more magic to the day.

A Showcase of Passion

London Stadium is no ordinary venue. It’s a fortress of pride, memories, and community spirit. Watching a match there is an experience that combines the thrill of football with the spirit of the world's most popular game, embodied by the unified fans standing behind their team regardless of their results on the pitch.

From the moment you step inside, the energy is electric. Supporters of all ages dressed in claret and blue create a sea of excitement, their chants echoing across the stadium.

The teams enter to the rousing anthem “I’m Forever Blowing Bubbles” — a cherished pre-match ritual that ignites the crowd of 68,000. It’s a stirring moment, a prelude to the drama to unfold on the pitch.

It’s football unity at its finest. As the players take the field, waves of synchronized cheering ripple through the tiers. Every pass, tackle, or goal is met with a collective roar or groan, uniting thousands in shared joy or heartbreak.

London Stadium’s modern design ensures an unobstructed view from every angle, so fans never miss a single moment of the game.

After the final whistle, the return to the vibrant Arnold Hills Lounge offers a chance to relive the highs and lows — conversations buzz with excitement and reflection.

This visit is far more than a simple outing; it’s an immersive journey into the heart of West Ham United. Whether you’re a lifelong “Hammers” supporter or a first-time visitor, the blend of world-class hospitality and raw fan passion leaves a lasting mark.

And as the crowd disperses and the stadium empties, one thing becomes clear: A day at West Ham is not just about football. It’s about shared memories, pride in tradition, and the magic of belonging to something greater.

West Ham is more than a football club — it’s a family. And every matchday is a celebration of that bond.