What a start to the new English Premier League season for Brighton & Hove Albion. The official partner of Betway, has once again shown that the club is determined to play the role of the “dark horse” in the league.
Known for upsetting the giants, Brighton has become a favorite among many Premier League followers, thanks to their surprising results and captivating style of play.
Throughout the last season, surprises kept unveiling as Brighton kept Betway’s social media followers engaged with a series of prizes on those online channels, in competitions that spanned the entire season. Brighton’s jersey made its way to many Arab countries, and Betway’s name was prominently displayed on the advertising boards during the club’s home matches. This partnership perfectly embodies Betway’s commitment to aligning with exceptional teams worldwide, and Brighton fits this vision seamlessly.
Brighton is a fearless team, unafraid to take bold steps, such as appointing German coach Fabian Hürzeler as the youngest manager in Premier League history at just 31 years old. Hürzeler quickly validated the club’s faith in him by leading Brighton to the forefront of the league early in the season, particularly with an impressive victory over Manchester United in the second round.
In the summer transfer market, Brighton made significant investments to refresh the squad, spending £200 million ($265 million).
The club’s first seven signings came from seven different countries, with a clear focus on youth. Six of the new players are aged between 19 and 22, with 24-year-old Dutch international midfielder Mats Wieffer being the oldest.
Danish international Matt O’Riley, 23, was brought in to replace German Pascal Groß, who moved to Borussia Dortmund. O’Riley, a left-footer known for his pinpoint passing, scored 19 goals and provided 18 assists in 49 matches across all competitions with Celtic last season.
Brighton also made a major coup by signing Turkish full-back Ferdi Kadıoğlu, who Fenerbahçe was reluctant to sell. However, the Turkish club’s early exit from the Champions League qualifiers opened the door for the 24-year-old international’s departure.
Hürzeler seems poised to create healthy competition within the squad, as Brighton already boasts Dutchman Joël Veltman, Jack Hinshelwood, and Ghanaian Tariq Lamptey in the full-back positions, while Ecuadorian international Pervis Estupiñán is on the verge of returning from ankle surgery that sidelined him since last April.
Brighton has undoubtedly caught the attention of the Premier League’s big clubs, eager to poach their talents. Among them is Brazilian striker João Pedro, who topped the team’s scoring chart last season with 20 goals, and scored a decisive goal against Manchester United in the second round this season.
Veteran Danny Welbeck forms a formidable partnership with João Pedro, and although he may not score as prolifically, early signs indicate he will thrive under Hürzeler’s high-pressing style.
Another notable addition is 20-year-old German attacking midfielder Bryan Gruda, signed from Mainz. Meanwhile, Malian rising star Malik Yalquih, signed from Swedish club IFK Göteborg, made his full debut last week in the English League Cup group stage against Crawley. His decisive penalty kick secured Brighton’s progression after a 2-2 draw in regular time.
In short, while it won’t be easy for Hürzeler to replicate the success achieved under his predecessor, Italian Roberto De Zerbi, during the 2022-2023 season, one thing is clear: Brighton will be a tough opponent for any team in the Premier League this season.
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